Webdesign & development

Van de Velde

For the first time in history, our UX and information architects were strong-minded to use a lot of detail in their wireframes.

New websites for Marie Jo and PrimaDonna.

For the first time in history, our UX and information architects were strong-minded to use a lot of detail in their wireframes.

Highly detailed wireframes

For the first time in Nascom’s history, our UX and information architects were strong-minded to use a lot of detail in their wireframes. From the very first raw sketches and block diagrams for the new websites of Marie Jo and PrimaDonna, the guys included the nice-looking photographs of lingerie models and collections.

Sexiest Drupal platform ever?

And they were right because this act of beauty inspired our design team to create visually stunning web themes. Also, our developers were highly motivated to create even better and faster Drupal code.

Custom dashboards

The customer also wanted to know whether things were well positioned on their website or if they responded fast enough to questions on social media. Because dashboard tools can help by visualising web analytics data and compare them over time, we built a custom dashboard for Marie Jo and PrimaDonna. This dashboard simplified the management and the online reporting of multiple brands across different channels, platforms and social media (such as the web, Facebook, Instagram, Twitter and Pinterest). And it did not stop here. We also tracked people scanning their QR codes in different countries right up to their conversion on the sites.

The dashboards were built upon the API's of the major services: Google Analytics, Facebook, Twitter,.. so data were refreshed automatically every 24 hours. To retrieve data from platforms without an API, we provide an easy upload solution: just send the new data through an e-mail to an application or drop it in a Dropbox folder. The dashboards we created were viewable in the cloud. So, not everybody needed access to all the different accounts and profiles of the multiple Google Analytics or Facebook profiles. 

Our approach

First, we determined the Goals & Objectives of the project. We discussed the measurable KPI's that go with them and translated the metrics into "human questions" such as "Which are our most popular products online?" or "Do visitors use the QR codes we provide and from which location or device?". Instead of throwing a bunch of numbers at the customer, we designed a KPI-based dashboard that lets the data tell a story. Comparisions with previous periods are possible, indicators of growth are provided and the results are measured immediately. After the architectural design, we started to build the required data queries based on one of the following sources:

  • an uploaded Excel (CSV) file or an e-mail attachment
  • a web accessible resource with a REST service
  • a file on a (secure) FTP server
  • a SQL Database query
  • a google Drive Document
  • Google Analytics Data
  • Facebook Insights Data
  • a Dropbox file
  • Salesforce data
  • Radian6 data

Queries provided us with the numbers we needed and were connected to the Dashboard design. For the visual design, we used a combination of charts, tables, gauges, ...