Webdesign & development

Deme

DEME asked for our help to build an online platform that would unite all their subsidiaries and display DEME as being the mother brand. We took care of discovery, wireframing, design and Drupal development.

DEME asked for our help to build an online platform that would unite all their subsidiaries and display DEME as being the mother brand. We took care of discovery, wireframing, design and Drupal development.

How it all started

DEME is an international engineering company specialized in the field of dredging, land reclamation, building islands and even wind energy.

DEME first reached out to us for help with their social strategy. When they organized a pitch event to build their new corporate website, we managed to convince them to include us in the process. We impressed them with a strong graphical proposal. This combined with our agile way of working convinced them to choose for Nascom.

DEME, the brand

DEME is an international company with over 60 subsidiaries and had as many websites. That needed to change. To present DEME as the mother brand, we first had to determine what it stands for and how they want to be perceived.

We started with an extensive discovery phase to map out the complicated structure of the company and its subsidiaries. Our findings: uniting all the subsidiaries under one mother brand and demonstrating their versatility were key factors.

Structure is everything

It was up to us to find the right structure and prioritize the available information. We structured the different activities, specializations and markets in such a way that the brand DEME is always the starting point.

There are multiple ways to land on a specific page which contributes to the overall user-friendliness.

We created the brand's site module based on the existing module Organic groups, which allows content published on the general site to be re-used on the brand sites of the different subsidiaries. All subsidiaries are in charge of their own brand's site and in control of the information that is published there (such as jobs, local information, about page ...)

Design

DEME provided us with a large portfolio of professional pictures of their machines taken in their natural habitat. We chose for responsive designs and made sure that the clean-cut graphics are transferred smoothly when changing from web to mobile. Design-wise we decided not to overcomplicate things and let the pictures speak for themselves.

The importance of testing

We value customer involvement in every stage of the project. It keeps us on our toes and on the same page with the customer.

Testing is an extremely important pillar that mustn’t be overlooked. In the last stage of our build phase, we always integrate a User Acceptance Testing (UAT) phase, which is extremely important to flag possible obstacles.

For DEME there was a 3-week UAT-phase with a UAT-meeting every week. During such UAT-meetings our developers and the people from DEME literally sat together in a room for a couple of hours to go over every issue. This doesn’t only facilitate the communication between both parties, it also helps to solve things much faster.