Webdesign & development

New websites for Marie Jo and PrimaDonna

For the first time in history, our UX and information architects were strong-minded to use a lot of detail in their wireframes.

For the first time in history, our UX and information architects were strong-minded to use a lot of detail in their wireframes.

Highly detailed wireframes

For the first time in Nascom’s history, our UX and information architects were strong-minded to use a lot of detail in their wireframes. From the very first raw sketches and block diagrams for the new websites of Marie Jo and PrimaDonna, the guys included the nice-looking photographs of lingerie models and collections.

Sexiest Drupal platform ever?

And they were right because this act of beauty inspired our design team to create visually stunning web themes. Also, our developers were highly motivated to create even better and faster Drupal code so our testers had plenty of time to check which balconet to buy as a birthday present for their loved ones.

Custom dashboards

Do you want to know if you’re fixing things well on your site or responding to questions fast enough on social media? Dashboard tools can help by visualizing your web analytics data and compare them over time and with each other. When a customer asks to simplify management and online reporting of multiple brands across different channels, platforms and social media such as the web, Facebook, Instagram, Twitter and Pinterest, we can provide them with a custom dashboard. This does not stop online: we have tracked people scanning in QR codes in different countries right up to their conversion on a goal on the sites. Typically, our dashboards are built upon the API's of the major services: Google Analytics, Facebook, Twitter,... so data is refreshed every 24 hours. To retrieve data from platforms without an API, we provide an "easy upload" solution: just send the new data through an e-mail to an application or drop it in a Dropbox folder. Plain vanilla. The dashboards that we create are viewable in the cloud. So, not everybody needs access to all the different accounts and profiles of the multiple Google Analytics or Facebook profiles.

Our approach

First, we determine the Goals & Objectives of the project. We discuss the measurable KPI's that go with them. We try to translate the metrics into "human questions" such as "Which are our most popular products online?" or "Do visitors use the QR codes we provide and from which location or device?". Instead of throwing a bunch of numbers at you, we design a KPI-based dashboard that lets your data tell a story. We compare with previous periods, provide indicators of growth or measure the results compared to a target. After the architectural design, we start building the required data queries based on one of the following sources:

  • an uploaded Excel (CSV) file or an e-mail attachment
  • a web accessible resource with a REST service
  • a file on a (secure) FTP server
  • a SQL Database query
  • a google Drive Document
  • Google Analytics Data
  • Facebook Insights Data
  • a Dropbox file
  • Salesforce data
  • Radian6 data

Queries provide us with the numbers we need and are connected to the Dashboard design. For the visual design, we use a combination of charts, tables, gauges, ...