Kreon provides state of the art lighting design solutions, that fit within modern day architecture. The primary target group of the platform consists of architects, construction managers and other business profiles.
From requirements to interactive wireframes
We started with listing the stakeholders and optimizing the content for these users through the creation of custom product finders and configurators that typically are utilized by this kind of power users.
All phases of the project were poured in interactive wireframes and leaned close to the design guidelines Kreon was already using for its brochures and other branded content. This allowed everyone involved to get an idea of the look & feel, even before diving into pixel perfect design.
For Kreon, design is not about adding the last detail, but removing it.
Web design that represents the minimalistic beauty of Kreon’s products is - just like their product design - the result of an exercise in removing, rather than adding details.
The minimalistic color pallet, but advanced features of the website provides an elegant User Experience. The design leaves room to inspire, rather than to merely inform.