Mission
Our mission was to create awareness & buzz around the cross-European launch of the VAIO W-series.
Build
Nascom launched a European online campaign in 7 countries and in 6 different languages. In addition, we created a fictitious support group for so-called “Social Media Addicts” (SMAA). In this sence, the launch of the VAIO W-series was not “approved” by SMAA, as it would jeopardise a full and stable recovery.
Technology
- Flash
- HTML
- Social Media platforms
- Seeding
Result / Services
The videos reached a traffic of 87.000 views.
Extensive social media coverage in Europe.
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