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Pepsico wanted to reward loyal customers. They turned to us to translate their initial idea into an online campaign.
As always, we thought about how we could get the conversation started. How can we get people talking about Smiths, and involve them as much as possible.
1. Buy a bag of Smiths chips and go to the site to enter the unique code on the bag. Every day you have a chance at extending your digital music collection.
2. Our Music Composer is a fun and interactive app. The different flavours of chips are your instruments. Use them to compose a catchy tune. You can even add your own voice, and really stand out.
The campaign is all about sharing the fun you had composing your tune with all your friends. By asking them to vote for you, you have a better chance at earning a spot in the top 30.
DJ Kistov will select his personal favourite from the crème de la crème, and will remix the winner's tune.
