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Propose a challenge

PepsiCo wanted us to create awareness for their Risky Nuts.

On a limited budget, we came up with a strong concept; Risky Nuts are only for those who dare. We decided to challenge potential buyers. Who 'has the nuts' to try Risky Nuts?

Win a parachute jump!

We developed a fun and easy-to-play Flash game, hosted as a Facebook application. We wanted it to be playful and challenging, but easily accessible.

Game tactics are easy; your Facebook friends are eating Risky Nuts. It's up to you to cool them down as they grab a Risky Nut. (You'll recognize the steam coming out of their ears.) You can score points as you go along. Then you challenge your friends on Facebook to beat your score.

Players have a chance at winning a parachute jump and loads of bags of Risky Nuts.

Sound design

We designed point of sales material such as posters and wobblers in the same look & feel as the campaign. These will be displayed in different supermarkets throughout the country.

We did the sound design for the game as well. A Facebook ad campaign will back up the campaign to generate extra traffic to the Duyvis Facebook page and ultimately to the Duyvis website.

We aim at specific age groups and interests, to reach our target audience and generate extra likes.